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Home Council Jobs and Careers Recruitment HoS Recruitment Senior Management Team Charter

Senior Management Team Charter


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Conwy County Borough Council 2028 - SMT Charter towards a sustainable and resilient future
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The Challenge:

Increasing demand at a time of diminishing resources facing an organisation that wants to do the best it can for its people.


Our ambition:

To improve our organisation still further so that the people of Conwy who need ‘Council’ services are still able to have them and we have improved Conwy as a place still further – meeting the needs of the present without compromising future generations.


Success will look like … (in no particular order):

  • Functions/services are as financially efficient as possible: with no, or minimum subsidy.
  • We have financial sustainability and cross-subsidy – moving money from where it is, to where it needs to be.
  • We have eliminated service silos; and therefore there is nothing but support and cooperation, as services have a much better understanding of and therefore confidence in each other.
  • All services are seamless and at their most efficient.
  • Technology (digitisation, automation, artificial intelligence) is being used to the maximum.
  • We have excellent data about our people and their needs, which we have used to help shape services
  • The Conwy £ is kept within Conwy CBC or, if not, within the county.
  • We have been so ambitious that we’ve made a few mistakes – but have moved on because it’s ‘safe to fail’.
  • We have changed the way in which many of our services are provided, using the most appropriate and efficient model for the service in question: possibly with a Council trading arm.
  • We have changed our services through focussing on prevention and early intervention.
  • We have maximised the use and value of all of our assets: fixed, natural and intellectualWe have constantly and continuously challenged our costs and have optimised income generation.
  • We have introduced new approaches/models/appetites for risk and relationships with a whole range of partners (people, local authorities and other public bodies, semi-commercial and commercial) so that services are available, if not necessarily provided directly by the Council.
  • Our colleagues in the Council have been an intrinsic part of the journey – they have been a driving force and been empowered to offer suggestions and try new approaches.
  • Conwy people understand the role of the Council – because we’ve explained it to them and they’ve understood the journey they’ve been on with us. 
  • Conwy people are confident in accessing the information and services they need. 
  • Where they are able, Conwy people take responsibility for their own well-being and understand how they contribute positively to the life of their community.
  • We will have achieved all of this through being more of a Learning Organisation, having appreciated the value of investing our time and energy in learning from others.



Timing?:

This continues now. 

It is an approach, an ethos, a culture which builds on what we already have and takes us to another level.


Conwy would still be:

A progressive county creating opportunities.

And we will have demonstrated our values: caring, fair, innovative team players.

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